‘This is What a Footballer Looks Like’ Documentary Directed, Shot and Starred in by all girl football team in Hackney.
London Football Journeys
“This Is What A Footballer Looks Like” is a 12-minute documentary, delivered, directed, filmed, starred and written by the team members of Hackney Laces Football Club.
From concept to creation the Hackney Laces team storyboarded, filmed and interviewed one another for the final documentary, which challenged the gender stereotypes within the sport and shared a deeper look into their experiences as footballers which they hope will inspire more girls to sign-up to a team and have the opportunity to play football.
Through a 12-week workshop with Sisterhood, Hackney Laces used design thinking exercises and followed the double diamond process to discover and define how the team would approach making the world of football a better place for girls and women and recruit more girls to play for Hackney Laces.
We partnered up with London Football Journeys who provided the team with equipment and basic training in how to use the cameras. The documentary focuses on encouraging more girls to play football and bringing more feminine elements to the sport. The girls interviewed each other and also touched upon other topics like pay inequality and exposure between male and female footballers.
The documentary also features their local communities, including their favourite places to play and eat in the community to encourage other people to visit Hackney.
Founder of Hackney Laces
The documentary was aired at the annual Football Exchange where female football teams from across London gather together to play football, meet new friends and learn more about other boroughs of London.