the need

girls with a dream
become women with a vision

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Branding Dev. Sister-100.png
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the
three c’s

The three most rewarded, celebrated, promoted, pay-risen and employable attributes a person can have is confidence, courage and charisma.

“The uncomfortable truth is that these attributes don’t often sit comfortably with women as they do with men.” - Rebecca Wright (Article, It's Nice That, 2014)

At an early age, girl’s self-esteem and aspirations are affected, having devastating impact on their future ambitions. These disadvantages trickle down affecting women in their later life.


36%

senior roles

36% of companies having no senior role held by women


(forbes 2016)

2/3

imposter syndrome

Two-thirds of women in the U.K. suffer from imposter syndrome at work

(forbes 2018)

18%

pay gap

The UK has a national median pay gap of 18.4%. When men earn £9.50 women earn £7.79.

(house of commons,2017)


girlhood

When young girls are given the opportunity to cultivate self-esteem, we grow into girls who have confidence and when we have confidence we become women who wholeheartedly believe in our abilities and skills and when we do that, it impacts all aspects of our lives.


61%

Over half of girls in the world do not have high self esteem.

(2017 Dove Global Girls Beauty and Confidence Report)

67%

67% of girls aged 11-21 speak negatively about their futures.

(2017 Girl guiding Attitude Survey)

7 in 10

7 in 10 girls think there is too much importance placed on beauty as a source of happiness.

(2017 Dove Global Girls Beauty and Confidence Report)


57%

57% of girls aged 11-21 don’t think politicians understand the issues girls and young women face today.

(2017 Girl guiding Attitude Survey)

55%

55% of girls aged seven to 21 said they did not feel they could speak freely because of their gender.

(2017 Girl guiding Attitude Survey)

67%

67% of girls and young women aged 11-21 think women don’t have the same chances as men compared to 53% in 20121

(2018 Girl guiding Attitude Survey)


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“todays girls are tomorrows women -

and leaders.”

Isabel Allende - U.N Women

 

53%

More girls than ever want to be the boss. 53% of 7-10 year olds said so - compared to only 42% in 2016.

(2017 Girl guiding Attitude Survey)


Sisterhood School Classroom

“We can’t be brave

in the big world without at least one small safe space to work through our fears and falls”

brene brown - rising strong

 

why

design

 

Design touches every aspect of our lives and has served as visual commentary to the social, political and economical climate. Functioning design at its core is a problem solving tool that has the capacity to serve communities and people to improve daily systems and structures. We see this not only on a grass-root level but in the past few years we have seen it become an essential element to unearth innovation with companies such as IBM, AirBNB, Dyson, Lego - to name a few that are integrating design as part of business strategy and outcome.

Therefore if we are to equip young people for careers in 21st century, we must provide the tools and skills needed to do so. Design is crucial to the personal and professional development of young minds - it has real world application, encourages practical participation, critical thinking and innovation.

47%

Design Council research found that people who use design skills are 47% more productive than the average UK worker, delivering almost £10 extra per hour in Gross Value Added.

(design council - designing a future economy report)

£209 Billon

Design skills contribute £209bn to the UK. Their value is growing at a faster rate than the wider economy.

(2017 Dove Global Girls Beauty and Confidence Report)

54%

54% of teenagers aged 14+ want more work experience that asks them to solve a ‘real world’ problem or challenge posed by a business.

(UK Commission for Employment and Skills)

 

girls have the power
and they want change

“If I could change one thing to improve girls’ lives would be to make it safe for girls to walk down the street alone.”

(2017 GIRL GUIDING ATTITUDE SURVEY)

“If I could change one thing that would improve girls’ lives is if they had the chance to be heard and be taken seriously.”

(2017 GIRL GUIDING ATTITUDE SURVEY)

“If I could change one thing to improve girls’ lives I would encourage more girls to play sport, especially football.”

Katie - Hackney Laces

“If I could change one thing to improve girls’ lives I would stop girls from being judged by what they look like and what they wear.”

Divainia - Hackney Laces

Teenage girl self reflecting

find out more about

sisterhood programmes