sisterhood studio:
branding for price drop
pop-up shop

Worth
Pop-Up

'

Worth' was a 4 day Pop-Up shop that went viral as the first ever 'price-drop pop-up shop'. The identity questions what value really is and brings meaning to the marketplace by turning the world of commerce on its head.

services

Brand + Identity
Strategy

industry

Civic + Community

collaborators

Studio Hyte

 

Online Publicity

The Online Publicity team acheived great success by starting every item in the shop at £1,000,000. Every 

time the website was shared on social media the price was reduced. After, trending on Twitter, receiving 2 million Facebook impressions & crashing the university servers, the public collectively reduced the price tag by £999,949.88 in just 17 days.

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