Worth' was a 4 day Pop-Up shop that went viral as the first ever 'price-drop pop-up shop'. The identity questions what value really is and brings meaning to the marketplace by turning the world of commerce on its head.
Brand + Identity
Civic + Community
The Online Publicity team acheived great success by starting every item in the shop at £1,000,000. Every
time the website was shared on social media the price was reduced. After, trending on Twitter, receiving 2 million Facebook impressions & crashing the university servers, the public collectively reduced the price tag by £999,949.88 in just 17 days.