activisim and campaigning workshop

Live Brief: V&A Graphic Gathering

 

programme

Sisterhood School

project

Graphic Gathering 2017

CLIENTS

V&A
Amnesty International

 

The Brief

Graphic Gathering aims to give secondary students an insight into design at Higher Education and Industry level by answering a real life brief set by the V&A & Amnesty International.

Amnesty International set a creative brief for school children from around London to design an icon for Amnesty International UK that enforced the message Refugees Welcome. Sisterhood facilitated a design thinking workshop for the students to help them create the final icon which would be used or Amnesty’s materials during Refugee Week 2018 and would be available for Amnesty activists for grassroots campaigning and activism.

 
 

After a briefing from Amnesty International Alice Sims and Dan Jones we facilitated workshops and drop-in sessions for the students to immerse them in the Amnesty brand. Our workshop used a design thinking technique called the ‘5 whys’ which uses and develops the skill of empathy to uncover the truth behind what makes people feel welcome and at home which could then be translated into an icon with universal meaning and feeling.

Each student then added their ‘conclusive why’ to a ‘Wall of Words’ which they could use as inspiration to help them design the final icon.

The Workshop

 

The Outcome

 

1.

All of the submissions were then reviewed, judged by a panel of experts from the V&A and Amnesty International and the final logo was selected and used across all of the campaigning and activism materials used for Amnesty International UK’s Refugee Week celebrations.